THE ASK

Gods must be worshipped or they’ll disappear — the premise of STARZ’s new series, American Gods, based on the novel by Neil Gaiman. STARZ tasked us with promoting their newest show across social, driving engagement and viewership. With one of the largest series casts in STARZ history, we had the unique challenge of educating fans on the individual gods so they could find one to believe in.

THE SOLUTION | WORSHIP ME

We embraced the sardonic and phantasmagorical tone of the show and created serialized content centered around one goal: worship. Each content series leaned in to the unique personalities of the gods and took on a propaganda-like tone.

To build anticipation and show off the star-power behind American Gods, we introduced our main characters in a custom portrait series. Our intricate composites were a blend of cast, set and prop photography, paired with a provocative headline that helped define the roles of our gods.

For in-season, we lightened things up and created #WednesdayWisdom content. Capitalizing on the popular hashtag and highlighting one of our lead characters, we featured Mr. Wednesday’s many one-liners in a vintage ad aesthetic suited to his “old god” ways.

DAILY SOCIAL CONTENT

From driving tune-ins, to uniquely lettered quote cards, to post cards teasing locations in our upcoming episodes — We created over 100 custom assets that lead to one of the most versatile social campaigns ever developed for STARZ.

THE RESULTS

We earned the highest engagement score of any STARZ Original series, out-performing some of our most popular programming.
68.5+ million impressions | 3.9+ million organic video views | 653+ thousand engagements | 515+ thousand social followers

AD | Priscilla Karamzadeh
TEAM | June Oh (Design), Gabe Duran (CW)