THE ASK
Honda’s new online shopping initiative, Shop Simple, allows customers to buy online from the comfort of home. To launch, Honda asked us to create a logo and brand guidelines to represent the nationwide program.
We created a variety of logo options that tackled different themes. From the speed of shopping, to simplicity, to driving — all options laddered back to the Honda brand and conveyed the idea of shopping made easy.
FINAL DESIGN
Our guidelines helped to define the parameters of use for our local dealers as they launch in their own markets.
AD + DESIGN | Priscilla Karamzadeh
CD | Bang Pham