THE ASK

National Geographic came to us with the desire to create a video series featuring Asian American and Pacific American stories that have had a significant impact on American culture. Expressing positive and uplifting stories, we needed to represent the wide array of nationalities and ethnicities within Asia for their heritage month campaign.

THE SOLUTION | HOMAGE TO TRADITION

Executed in a four-part TV campaign, we created :60 narrative-driven pieces highlighting commonalities and sources of impact + inspiration that celebrate the Asian American community spanning our key areas of focus: elders, food, traditions and towns — All versioned out to amplify across social.

ACD ART | Priscilla Karamzadeh
TEAM | Chris Salamat (CD), Jewell Donaldson (CW) George Streicher (Editor), Chet Brown & Brock Arthur (Animation)